Yes. Exploring is free — play in interactive sample spaces, change layouts and styles, swap products in real time, and browse the marketplace. No payment is needed to look around, and there's no recurring subscription.
You only pay when you want a Digital Twin of your own space: a single $49 one-time fee that covers your whole home, all rooms included. That's it — no tiers, no per-room fees, and shopping the marketplace at member pricing is included once you've twinned your space. See Pricing or the article "What's included free vs. paid?" for the full breakdown.